Marmite Guiness for St Patricks Day
Marmite launches Marmite Guinness
Yes, believe it or not, Marmite has teamed up with Guinness to create Marmite Guinness. Yes, you heard correctly, Guiness. Launched on the unsuspecting British public just in time for St Patrick’s Day, and presented in a very smart black and white jar with a white lid, this limited edition product is flying off the shelves. Even the odd marmite hater has been converted by this non-alcoholic spread.
You can’t say these Marmite chaps are not innovative. Have you seen their website? Pretty cool and cleverly aimed at both Love it and Hate it fans.
Their first diversion from the ‘real thing’ was to replace the distinctive metal topped jars with plastic yellow lids. Apparently, marmite aficionados were so horrified, that they decanted their marmite into ‘proper’ jars with ‘proper’ lids.
Then, along came Marmite Squeezey. Love it or hate it, you can now buy your Marmite in squeezy plastic upside-down bottles. Great for British Expats as the shipping cost is much cheaper due to plastic being much lighter than glass and much harder for the courier to smash en route.
And then we had Marmite flavoured crisps by Walkers and even Marmite biscuits from Fudges Bakery in Dorset. I have to say that these crunchy wholemeal biscuits flavoured with Marmite are rather tasty and great topped with a piece of mature Cheddar cheese.
But for those who really can’t get enough of the black stuff, there’s the Marmite Cookbook available through Amazon by Paul Hartley. Nestled inside, you’ll find such delights as Panini with Marmite Tapenade, and Marmite Corn Fritters. Personally, my favourite vehicle for Marmite is to spread it thinly on a hot buttered crumpet.
Also on Amazon, and by the same author, you’ll also find The Lea and Perrins Worcester Sauce Cookbook (Worcester Roast Potatoes anyone?) and The Colman’s Mustard Cookbook for the famous heart-stoppingly hot condiment – both by the same author.
Some call it madness. Others call it genius.
Sarah